There are a few tools that can help you create the perfect color scheme like PicMonkey’s Color Palette Maker. Among the images you’ve selected, choose one to three dominant colors and then find unifying colors to go along with them. Notice some patterns and if anything doesn’t fit the brand voice, eliminate it. Perhaps you liked a lot of textures because you were looking for images representing coziness or family vibes. Maybe you were really drawn to florals or greenery because your brand’s personality is soft and calm.
You may want to take notes on each image, really focusing on what it was about them that stood out. Whether you’ve gathered hundreds of images or 20 solid options, you can review your choices and figure out what it is that drew you to them. – Step 3: Identify trends among the collected imagesįound a few rabbit holes? Great – now you’re ready to really investigate those images and determine the trends among what you’ve curated. After all, some of the best finds might be at the end of a very long rabbit hole – so let yourself go down it! RELATED POST: WHERE TO FIND COOL STOCK PHOTOS Simply go through and save the images that “feel” right based on the words you’ve chosen. It’s important, though, not to get too hung up in this stage. Pineapples might represent “quirky”, donuts could be “fun”, or confetti describes something “playful”. Pinterest is the perfect place to gather beautiful images with a simple word search. We live in a highly visual media environment and it’s important that every bit of visual content makes sense to your brand. – Step 2: Curate photos that fit your brand’s personality Try to get as specific and descriptive as possible with the words you choose and narrow it down to words that best associates with your brand’s personality. Your brand might also be “conservative”, “experimental”, or “whimsical”. Some good words might be “quirky”, “fun”, or “playful”. You may need to get out your trusty Thesaurus for this exercise! Making a list of words that describe your brand will actually be a really fun brainstorming session, sure to bring about some hearty Pinterest searches and get you off to a great start in creating the ultimate brand mood board. Step 1: Create a list of words that define your brand’s personality So, how do we go about creating a killer brand mood board? Let’s go through these five simple steps in order to successfully come up with a brand mood board.
BRAND MOOD BOARD HOW TO
RELATED POST: HOW TO SAVE HOURS PLANNING INSTAGRAM CONTENT It’ll give you a really clear vision for your brand and therefore you’ll be able to create meaningful content that’s consistent with your brand’s personality with a solid reference that you can always turn to when you need an extra spark of inspiration. As you take the time to really pay attention to the visuals you’re choosing and the aesthetics you’re attracted to, you’ll get a deeper understand of what you’re trying to say as a brand which will save time and energy in the long run. That’s why creating a brand mood board is so important.ĭon’t be fooled into thinking that making a brand mood board is just a waste of time. It may be hard to get a bird’s eye view of what you’re communicating and you might not realize that your content really isn’t all that cohesive. You might assume that just because you know who you are as a brand, it means that everyone else probably gets it, too. They’re the building blocks of a brand and it’s incredibly important that you develop a cohesive message that shows who you are to your customers.
When you have these V’s in mind for your brand, it’ll be easier to nail down exactly what you want to express throughout your media channels. Planoly suggests that developing a brand mood board is all about the four V’s – vision, value, voice, and visuals.
Now, you’re going to do that with your brand. If you created one as a teenager in art class, you probably pulled together aspects of your unique personality and made a visual representation of who you are. Mood boards in the general sense help define an aesthetic. If you’re branding for the first time or you’re embarking on a branding revamp, it all starts with a brand mood board.
0 kommentar(er)
